In today’s hyperconnected business landscape, customer experience (CX) is no longer just a B2C concern. B2B organizations are realizing that delivering seamless, personalized, and efficient experiences is just as vital for their long-term success. The key driver of this shift? Modern B2B software platforms that are transforming how companies interact, transact, and collaborate with their clients. The Evolution of B2B Relationships Traditionally, B2B transactions were built on
